Customer Churn: Why It Should Be Your Most Important Metric
Keeping an existing customer is much cheaper than acquiring a new customer. Here’s a guide to analyzing customer churn in order to improve retention.
Uzma Barlaskar
Uzma Barlaskar is the CEO and co-founder of PatternEQ, a customer success automation platform. Prior to starting PatternEQ, she was a product manager working on analytics products in ad-tech. She is a data evangelist and believes that product magic happens at the intersection of customer empathy and data.
Articles by Uzma Barlaskar
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