{"id":2439,"date":"2015-03-31T11:49:15","date_gmt":"2015-03-31T19:49:15","guid":{"rendered":"http:\/\/thinkapps.com\/blog\/?p=2439"},"modified":"2015-03-31T14:32:46","modified_gmt":"2015-03-31T22:32:46","slug":"flow-home-screen-app-android","status":"publish","type":"post","link":"https:\/\/thinkapps.com\/blog\/design\/flow-home-screen-app-android\/","title":{"rendered":"Flow Home Developers Reinvent the Android Home Screen"},"content":{"rendered":"<p>The way we interact with our smartphone home screens is older than the\u00a0phones themselves, and the founders of Flow Home think we\u2019re overdue for an update.<\/p>\n<p>Developers <a title=\"Matt Hall Twitter\" href=\"https:\/\/twitter.com\/matthall2000\" target=\"_blank\">Matt Hall<\/a> and <a title=\"John Watkinson Twitter\" href=\"https:\/\/twitter.com\/pents90\" target=\"_blank\">John Watkinson<\/a> have been making apps since before people really knew what apps were. They met in school at <a title=\"The University of Computer Science\" href=\"http:\/\/web.cs.toronto.edu\/\" target=\"_blank\">The University of Computer Science<\/a>\u00a0in Toronto and have been working together for 15 years, since starting\u00a0in mobile with the T-Mobile Sidekick.<\/p>\n<p>If you look <a title=\"T-Mobile Sidekick photos\" href=\"https:\/\/www.google.com\/search?q=t+mobile+sidekick&amp;es_sm=91&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ei=kZIZVcikLcj9oATMj4Bo&amp;ved=0CAgQ_AUoAg&amp;biw=716&amp;bih=675\" target=\"_blank\">at pictures<\/a> of the phone now, it may seem a little\u00a0clunky and a bit like a tech novelty, but Hall said it was a &#8220;modern smartphone ahead of its time.\u201d<\/p>\n<p>Around then, Hall and Watkinson <a title=\"What Skill Set Should You Look For In A Developer?\" href=\"http:\/\/thinkapps.com\/blog\/discovery\/skill-set-look-developer\/\" target=\"_blank\">fell in love with mobile<\/a>\u00a0and ended up making about 40 apps for the Sidekick before writing apps for\u00a0Android. (This was back when Android was just starting, which was around the same time that the iPhone was released.)<\/p>\n<p>As they were making apps for the Sidekick and then Android, they started to think about the place where all of these apps lived \u2014\u00a0our home screens. Hall told me that, even though we think of it as only a container for iconic representations of our apps, it\u2019s an important part of the interface.<\/p>\n<p>He said, \u201cIt&#8217;s something you see\u00a0&#8230;\u00a0on average close to 100 times a day &#8230; You just assume that it&#8217;s always been this way.&#8221; But they started thinking, &#8220;If you could figure out something better to do with it, then it would be really important.\u201d<\/p>\n<p><a title=\"Flow Home\" href=\"http:\/\/flowhome.co\/\" target=\"_blank\">Flow Home<\/a> is their latest effort\u00a0to revolutionize the home screen. It\u2019s an app that replaces your home screen with a social feed of your choice, in addition to notifications and your top apps within thumb\u2019s reach.<\/p>\n<p>They were posted on <a title=\"Product Hunt - Flow Home\" href=\"http:\/\/www.producthunt.com\/posts\/flow-home\" target=\"_blank\">Product Hunt<\/a> on March 17, but they\u2019re still in a very flexible beta phase because they want to continue to really finesse the app and \u201ckeep launching.\u201d<\/p>\n<p><strong>Hall gave me a peek into the process behind their mission\u00a0to replace the smartphone home screen.<\/strong><\/p>\n<div class=\"video-wrapper\">\n<div class=\"video-container\"><iframe title=\"Flow Home - A new kind of Android launcher\" src=\"https:\/\/www.youtube.com\/embed\/XnXOAELHKpM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h2>The Idea<\/h2>\n<p>Flow Home wasn\u2019t their first try\u00a0at changing up the home screen. In 2009, Hall and Watkinson made a \u201cradical\u201d attempt at an info-focused, text-only home screen app. Hall described it as\u00a0successful, but said they just didn\u2019t know what to do with it.<\/p>\n<p>Now, with Flow Home they\u2019re blazing a path all their own and finding that there\u2019s definitely an audience for it.<\/p>\n<p>They started working on Flow Home in late summer of last year and have been hammering away at it since then. As app-building pros, they knew several things about what Flow could and couldn\u2019t be.<\/p>\n<p>Hall said that they were looking for an app that didn&#8217;t require a &#8220;critical mass of users like a lot of <a title=\"The Future of Social Networks\" href=\"http:\/\/thinkapps.com\/blog\/entrepreneurship\/chris-messina-future-social-networks\/\" target=\"_blank\">social apps<\/a>.\u201d He added, \u201cWe wanted to make sure it would be useful to the first person who used it.&#8221;<\/p>\n<p>Hall and Watkinson aren\u2019t the first to attempt to reinvent the home screen, but Flow Home certainly seems to be the most thoughtful, well-rounded experience that\u00a0maintains\u00a0a balance of personal and universal.<\/p>\n<p>Hall said other attempts have given more appearance and performance options, and some even give you predictive functions \u2014 kind of like <a title=\"IFTTT\" href=\"http:\/\/en.wikipedia.org\/wiki\/IFTTT\" target=\"_blank\">if-this-then-that<\/a> functionality for your home screen. Hall thinks that the predictive features seem extraneous.<\/p>\n<p>Rather than adding an extra layer of \u201csmart\u201d functionality on top of your home screen, Flow Home is an attempt to reimagine how we interact with the apps we\u2019re already going to our phone to use, while bringing more beauty and information to the home screen. He said,<\/p>\n<blockquote><p><strong>&#8220;[The home screen] was just something that was always taken for granted as the pre-ordained way that phones should work, but it might not be the case. So that&#8217;s the big idea.&#8221;<\/strong><\/p><\/blockquote>\n<p><a href=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104723\/1-2tn2HKmKUiQtela0hjq2rw.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"400\" class=\"alignnone size-full wp-image-2444\" src=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104723\/1-2tn2HKmKUiQtela0hjq2rw.jpeg\" alt=\"1-2tn2HKmKUiQtela0hjq2rw\" srcset=\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104723\/1-2tn2HKmKUiQtela0hjq2rw.jpeg 1000w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104723\/1-2tn2HKmKUiQtela0hjq2rw.jpeg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104804\/flow-home-beta.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" class=\"alignnone size-large wp-image-2445\" src=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104804\/flow-home-beta-1024x416.jpg\" alt=\"flow-home-beta\" srcset=\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104804\/flow-home-beta.jpg 1024w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30104804\/flow-home-beta.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Home Screen 2.0<\/h2>\n<p>That\u2019s been Flow Home&#8217;s\u00a0manifesto, a.k.a.\u00a0<a title=\"Home Screen 2.0 Medium post\" href=\"https:\/\/medium.com\/flow-home\/home-screen-2-0-6a65ed212636\" target=\"_blank\">Home Screen 2.0<\/a>.<\/p>\n<p>Hall and Watkinson are completely aware of the drastic change and level\u00a0of commitment that it takes to accept a\u00a0transformation of the\u00a0habitual interface and refocus it in a kind of foreign way. That&#8217;s why\u00a0they want to learn more before\u00a0officially launching the app.<\/p>\n<p>They do know that, as smartphone screens get bigger, clicking on icons at the top of the screen is <a title=\"How to Design for Phablets\" href=\"http:\/\/thinkapps.com\/blog\/design\/how-to-design-for-iphone-6-plus-phablets\/\" target=\"_blank\">beyond the comfortable reach of our thumbs<\/a>. In response,\u00a0they\u2019ve put all of your top-used apps in the bottom right corner for a quick launch of your favorites.\u00a0Hall said they\u2019ve found that most of the time spent on your phone is between the same four or five apps anyway.<\/p>\n<p>Flow Home gives you the option of including social feeds from Instagram, Twitter, Facebook, etc. as your main home feed and putting all of the other apps on your phone\u00a0in a grid easily accessed by a left swipe.<\/p>\n<p>Still, Hall admits, &#8220;It seems like it is a pretty overwhelming change. That&#8217;s what we&#8217;re trying to address right now.&#8221;<\/p>\n<p>There are users who have already adopted the new home screen as true believers, and in general those are the people from whom they get the most feedback. So to make sure that they\u2019re getting the full picture, they\u2019re keeping an eye on stats and analytics to find where they can improve.<\/p>\n<h3>Balancing the Big Picture and\u00a0Details<\/h3>\n<p>Making progress with Flow Home requires a constant back-and-forth between the big picture and the details. Thinking big picture, Hall said, \u201cIt doesn&#8217;t make a lot of sense to us that your most important, most frequently accessed interface is just these little static pictures of apps &#8230; It feels like something from Windows 3 or Mac plastic.&#8221;<\/p>\n<p>Even with the big picture clear, Hall said they&#8217;ve had situations where they got the big idea right, but\u00a0when they hone in on the small details, they realized that the execution wasn&#8217;t good enough.<\/p>\n<p>One of the details that Hall is surprised people love as much as they have is the small shortcut launcher in the bottom right corner. He said people really like the motion and animation and &#8220;that was more important than I thought it would be.&#8221;<\/p>\n<p>Another detail they\u2019re honing in on is\u00a0the way that the search function works\u00a0\u2014\u00a0they want to make it faster and more obvious. Hall said one thing that people seem to miss from their typical homescreens is having folders to categorize their apps, which can be a bit of a sticking point. With a new search function, he said, &#8220;We think that [search] might be something worth highlighting or rethinking.&#8221;<\/p>\n<h3>Taking the Leap<\/h3>\n<p>There\u2019s a lot of pressure to get this app <a title=\"How to Build Products Users Love\" href=\"http:\/\/thinkapps.com\/blog\/development\/how-start-startup-build-products-users-love\/\" target=\"_blank\">as perfect as it can be<\/a> because, if it\u2019s going to replace your home screen, it\u2019s got be reliable. Hall said,<\/p>\n<blockquote><p><strong>\u201cIf you&#8217;re not getting something fairly significant out of making the switch to [Flow Home], then why bother, right? Because you know how to do [things] already on your current home screen &#8230; When you know how to use your phone and it&#8217;s the interface you use the most &#8230; to try to change that is a really high bar.&#8221;<\/strong><\/p><\/blockquote>\n<p>On the technical end, it obviously can\u2019t crash. But if the UI and UX aren\u2019t designed so that it quickly feels like second nature, people will bail out.<\/p>\n<p>Still, Hall is convinced that on the other side of that high bar is a new kind of home experience that will enhance\u00a0how we use our smartphones. It\u2019s just a matter of making the onboarding as fluid as it can be.<\/p>\n<p>He said they\u2019re constantly asking themselves, &#8220;Is the interface too radical? &#8230; Are we asking too much for people to leave behind the thing they&#8217;re very comfortable with in order to get these benefits?\u201d<\/p>\n<p>\u201cIf [this] is the case, then we might rethink some of how the interface is structured. Try to make it a little more standard in some ways, but still get the same upsides,&#8221; he added.<\/p>\n<h3>Keeping It Fool-Proof<\/h3>\n<p>Part of the appeal of Flow Home is just how lovely it looks. It seems to fit very well in this new\u00a0place where the designs of Android phones and iPhones seem to be playing more nicely together.<\/p>\n<p>They&#8217;re giving people enough customization to make their devices feel\u00a0personal, but keeping the <a title=\"How to Create a Solid Wireframe for Your Design Team\" href=\"http:\/\/thinkapps.com\/blog\/wireframes\/how-to-create-wireframe-for-designer\/\" target=\"_blank\">primary design<\/a> so that it\u2019s hard to make it look bad. Hall said that was a big part of the process.<\/p>\n<p>If you often go to your phone for a break from work, you may want to make your layout show only Instagram photos wide across your screen. If you regularly check your phone for news updates, you can have two columns of your Twitter feed in an endless scroll. If you go to your phone for notifications, they\u2019ve put those at the top along with access to widgets that you know and love.<\/p>\n<p>Even though Apple has allowed for a bit more customization in their design, the flexibility of Android is the only platform on which\u00a0an app like this can exist, at least for now. As a user, the <a title=\"Should I Develop for iOS or Android? 10 Cross-Platform Tools That Make Both Possible\" href=\"http:\/\/thinkapps.com\/blog\/development\/develop-for-ios-v-android-cross-platform-tools\/\" target=\"_blank\">design benefits of each<\/a> are becoming much more comparable. But Hall said that, on the back end of things as a developer, the difference is still huge.<\/p>\n<p><a href=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105104\/flow-sample.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"alignnone size-large wp-image-2447\" src=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105104\/flow-sample-1024x576.jpg\" alt=\"flow-sample\" srcset=\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105104\/flow-sample.jpg 1024w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105104\/flow-sample.jpg 300w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105104\/flow-sample.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2>Staying in Private\u00a0Beta<\/h2>\n<p>Right now, they\u2019ve made the access code for the app easily accessible on the <a title=\"Flow Home Twitter Page\" href=\"https:\/\/twitter.com\/flowhomeapp\" target=\"_blank\">Flow Home Twitter page<\/a> and to communities like <a title=\"XDA\" href=\"http:\/\/forum.xda-developers.com\/\" target=\"_blank\">XDA<\/a>\u00a0and <a title=\"Product Hunt - Flow Home\" href=\"http:\/\/www.producthunt.com\/posts\/flow-home\" target=\"_blank\">Product Hunt<\/a> for people who are willing to jump in and start using the product\u00a0with the idea that it\u2019s still a work in progress.<\/p>\n<p>&#8220;We wanted to get to a &#8230;\u00a0continuous improvement situation without the fatigue that comes from continuous relaunches of something, so we&#8217;re basically calling it a work in progress. Beta. Whatever you want to call it,\u201d Hall said.<\/p>\n<p>By keeping it available only via access code, but making the access code easy to find, they\u2019re putting the app\u00a0just within reach of people who understand the beta process. For others, it\u2019s a little too much effort and that\u2019s good for preventing early (but\u00a0lasting) negative comments in the Play Store.<\/p>\n<p>It also gives Hall and Watkinson\u00a0the freedom to change things that aren\u2019t working until they really whittle down what this new home experience needs and what it doesn\u2019t. &#8220;We&#8217;re not really married to any one particular thing,&#8221; said Hall. &#8220;We want to make sure that we stand out &#8230; but we do want to make sure that it&#8217;s not an overwhelming situation.&#8221;<\/p>\n<p>The first users of the app were Hall and Watkinson themselves. &#8220;We had it working pretty [well] and then I made the jump and I switched to it and I actually used it on a trip. It was sort of eye-opening because I was finding every bump. Like if you&#8217;re using something as much as that, if there are problems you see them right away.&#8221;<\/p>\n<p>At that point, he was using it during the day and working on it at night, fixing the glitches he was experiencing firsthand.<\/p>\n<h2><a href=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105750\/flow-home-screns.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"800\" class=\"alignnone size-full wp-image-2450\" src=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105750\/flow-home-screns.jpg\" alt=\"flow-home-screns\" srcset=\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105750\/flow-home-screns.jpg 910w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/03\/30105750\/flow-home-screns.jpg 300w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/a><\/h2>\n<h2>Flow&#8217;s Future Beyond Beta<\/h2>\n<p>With a few hundred thousand downloads in beta, Hall and Watkinson are keeping tabs on the numbers to map out the next steps.<\/p>\n<p>He said that phase two will come when people want the app, download it, and keep using it. &#8220;Until then, we sort of reserve the right to make fairly major changes if it&#8217;s not a really smooth thing for people to adopt,\u201d he explained.<\/p>\n<p>It\u2019s rare to see people\u00a0approaching the beta phase\u00a0of an app with such care and patience. It seems that often beta is treated as just an in-between period; but for Flow Home, it\u2019s pivotal in being able to release a totally revolutionary app that casual users and power users alike will quickly appreciate and understand intuitively.<\/p>\n<p>It\u2019s proof that, even in the tech world, it\u2019s not always the first or fastest innovation that\u2019s best\u2014\u00a0<a title=\"Last Mover Advantage\" href=\"http:\/\/thinkapps.com\/blog\/post-launch\/how-start-startup-competition-losers\/\" target=\"_blank\">it\u2019s the lasting one<\/a>. From the looks of it, Flow Home will be that.<\/p>\n<p>You can download Flow Home on Android <a title=\"Flow Home on Android\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.larvalabs.flow\" target=\"_blank\">for free<\/a>. Look for the latest code on their\u00a0<a title=\"Flow Home Twitter Page\" href=\"https:\/\/twitter.com\/flowhomeapp\" target=\"_blank\">Twitter page<\/a>.<\/p>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"\/\/thinkapps.us8.list-manage.com\/subscribe\/post?u=23ac491089b369f2d2827d202&amp;id=6a1538f3ce\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p><label for=\"mce-EMAIL\"><strong>Looking to grow? Learn how other successful founders grew their businesses.<\/strong> <\/label> <input id=\"mce-EMAIL\" class=\"email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"email address\" \/> <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><input tabindex=\"-1\" name=\"b_23ac491089b369f2d2827d202_6a1538f3ce\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribe\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><em>Images provided by Flow Home.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For this week&#8217;s Startup Stories, we Interview the two technical founders of Flow Home, who are creating a home screen app that could revolutionize the way we use our phones.<\/p>\n","protected":false},"author":29,"featured_media":2449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[35,222,38,128,27,195,92,194],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flow Home Developers Reinvent the Android Home Screen<\/title>\n<meta name=\"description\" content=\"Interview with the two technical founders of Flow Home, who are creating a home screen app that could revolutionize the way we use our phones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkapps.com\/blog\/design\/flow-home-screen-app-android\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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