{"id":468,"date":"2014-06-26T08:00:29","date_gmt":"2014-06-26T08:00:29","guid":{"rendered":"http:\/\/buildblog.wpengine.com\/?p=468"},"modified":"2014-06-26T19:13:04","modified_gmt":"2014-06-26T19:13:04","slug":"5-ways-increase-users-android-app","status":"publish","type":"post","link":"https:\/\/thinkapps.com\/blog\/post-launch\/5-ways-increase-users-android-app\/","title":{"rendered":"5 Ways to Increase Users for Your Android App"},"content":{"rendered":"<p class=\"post-p\">Every app entrepreneur faces the challenge of how to gain users once their app is built. Lucky for you we have some little known secrets that can help you increase users for your Android App.<\/p>\n<p class=\"post-p\">Ankit Jain, Head of Search and Discovery at <a title=\"Google Play\" href=\"https:\/\/play.google.com\/store?hl=en\" target=\"_blank\">Google Play<\/a> shared some secrets at last years Google I\/O conference on how to improve discoverability of your Android app.<\/p>\n<h3 class=\"post-h3\">Here are some takeaways from Ankit Jain\u2019s presentation:<\/h3>\n<p class=\"post-p\">Search makes up the vast majority of installs. There are two types of search queries that Google looks at:<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Categorical Queries<\/strong>: You know the general idea of what you want or what you want to do and you use search to find the best option. \u201cI had to get something done so I looked it up.\u201d For example you needed a recipe so you looked for a recipe app.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Navigational Queries<\/strong>: Example\u200a\u2014\u200aA friend told you about an app or you heard about it through marketing. You are searching for something specific for example I need HotelTonight.<\/p>\n<p class=\"post-p\">On any given day 12% of users are searching for new apps and on any given week 50% of users are searching for new apps.<\/p>\n<p class=\"post-p\">Really thinking about search is important to figure out how to get discovered on Google Play.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">The most important piece of app metadata is the title of your app.<\/strong><\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">When creating your app title on Google Play:<\/strong> It\u2019s important to be creative but it\u2019s important to be very clear.<\/p>\n<p class=\"post-p\">Example:<\/p>\n<p class=\"post-p\"><a title=\"Beautylish: Makeup Beauty Tips\" href=\"http:\/\/www.beautylish.com\" target=\"_blank\">Beautylish<\/a>: Makeup Beauty Tips<\/p>\n<p class=\"post-p\">This is a good example because it\u2019s easy for someone to know exactly what this app does and it helps for SEO.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">When creating your app description on Google Play<\/strong>&#8211; get the main message out first.<\/p>\n<p class=\"post-p\">Example<strong class=\"post-pStrong\">:<\/strong> Star Chart- You can now have a virtual planetarium in your pocket.<\/p>\n<p class=\"post-p\">When creating your app description make sure your user knows what your app is about up front. Then use the rest of the description to talk about awards, accolades, exposure, etc.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Use Real Screenshots on Google Play<\/strong>&#8211; Users actually check this. If you don\u2019t user real screenshots, users might uninstall your app or give you a bad review.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Video Previews on Google Play<\/strong>&#8211; Video previews are amongst the most convincing features in the app preview page.<\/p>\n<h3 class=\"post-h3\">4 Factors that affect discoverability of your app in Google Play:<\/h3>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Installs<\/strong>\u200a\u2014\u200aThe more installs you have the higher you\u2019ll be ranked in the play store<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Uninstalls\u200a<\/strong>\u2014\u200aGoogle also cares about how many uninstalls you have because that\u2019s an indication if users are having a good or bad experience.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Long Installs<\/strong>&#8211; If a person plays through or uses an app for a long period of time you will not be penalized for uninstalls.<\/p>\n<p class=\"post-p\"><strong class=\"post-pStrong\">Engagement<\/strong>&#8211; When are people using it, how are they using it, etc.<\/p>\n<h3 class=\"post-h3\">How to be in the Top New App List on Google Play:<\/h3>\n<p class=\"post-p\">** If you\u2019re looking to be in the top new apps section (free or paid) know that your app has to be among the top installs within the first 30 days of launching your app.<\/p>\n<h3 class=\"post-h3\">How to Be in the Trending Apps on Google Play:<\/h3>\n<p class=\"post-p\">To highlight apps that are growing faster than Google predicted\u200a\u2014\u200aGoogle has an algorithm that predicts how quickly apps will grow\u200a\u2014\u200aif your app moves faster than Google projected then you have the opportunity to make it into the trending list.<\/p>\n<h3 class=\"post-p\">How does Google determine Related\/ Cross Sell app opportunities:<\/h3>\n<p class=\"post-p\">If someone downloads the Bank of America App for example, Google Play will suggest other complimentary apps such as a trading app- not another banking app.<\/p>\n<h2 class=\"post-h3\">5 Things\u00a0That You Can Do To Improve Discoverability and Increase Users<\/h2>\n<p class=\"post-p\">#1 Rule create an app that has a great experience for your users.<\/p>\n<p class=\"post-p\">1. <strong class=\"post-pStrong\">Design for tablets- <\/strong>There is increased discoverability for developers who\u2019ve gone through the trouble of designing an app for tablets.<\/p>\n<p class=\"post-p\">2. <strong class=\"post-pStrong\">Ensure Helpful Web Anchors- <\/strong>Most articles written about apps right now have a link at the end that says \u201cPlay Link\u201d and links to the app in the app store. Google trusts more authoritative sources that have a link to your app somewhere in the context of the article instead of just putting a link at the end.<\/p>\n<p class=\"post-p\">3. <strong class=\"post-pStrong\">Avoid Common Mistakes- <\/strong>Don\u2019t choose names that are close variants of popular apps. 50% of queries are misspelled- don\u2019t pick names that are commonly misspelled. If you have a developer URL- upload it.<\/p>\n<p class=\"post-p\">4. <strong class=\"post-pStrong\">Make your APK smaller- <\/strong>Users tend to install smaller APKs more than larger apps. As a users memory becomes full they tend to uninstall large apps first.<\/p>\n<p class=\"post-p\">5. <strong class=\"post-pStrong\">Create the Viral Loop for Your App- <\/strong>Getting people to rate your app is really important if you want to show up as a suggested app to a users friends. Get the +1 api that users can +1 your app from inside your app.<\/p>\n<p class=\"post-p\">Any other secrets you know that I missed, feel free to add them below.<\/p>\n<p><a title=\"Photo Credit- Flickr\" href=\"https:\/\/www.flickr.com\/photos\/evarinaldiphotography\/\" target=\"_blank\">Photo Credit<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every app entrepreneur faces the challenge of how to gain users once their app is built. Lucky for you we have some little known secrets that can help you increase&#8230;<\/p>\n","protected":false},"author":3,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[35,44,45],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Increase Users for Your Android App |Thinkapps Blog<\/title>\n<meta name=\"description\" content=\"Lucky for you, if you\u2019re building an app on Android, we have some little known secrets for you that can help you increase users for your Android App.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkapps.com\/blog\/post-launch\/5-ways-increase-users-android-app\/\" \/>\n<meta property=\"og:locale\" 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