{"id":5557,"date":"2015-09-24T06:00:08","date_gmt":"2015-09-24T13:00:08","guid":{"rendered":"http:\/\/thinkapps.com\/blog\/?p=5557"},"modified":"2015-09-24T14:08:47","modified_gmt":"2015-09-24T21:08:47","slug":"deep-linking-app-downloads-retention","status":"publish","type":"post","link":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/","title":{"rendered":"How Deep Linking Leads to More App Downloads and Higher Retention"},"content":{"rendered":"

ThinkApps is partnering with <\/i>Branch Metrics<\/i><\/a><\/span> on an in-depth series on\u00a0deep linking<\/a><\/span><\/i>. In this second post, we explore how deep links are integrated into various\u00a0types of apps and how you might\u00a0incorporate them\u00a0into your own. <\/i><\/p>\n

In the first post\u00a0of the series, we explained\u00a0the basics of deep linking<\/a>. As a review, a<\/strong><\/span>\u00a0deep link is a hyperlink that takes you directly to a specific section of a website or mobile app rather than a generic homepage.<\/strong> <\/span><\/p>\n

Deep linking has been a standard practice on the web for years but has only recently been made possible on mobile by companies like Branch Metrics.<\/span><\/p>\n

Deep linking is increasingly becoming less of a bonus feature and more of a necessity for increased retention<\/a>, high install rates, and word-of-mouth engagement.<\/strong><\/p>\n

It\u2019s the difference between someone saying, \u201cI\u2019ll download it later,\u201d and \u201cMight as well download it now.\u201d<\/p>\n

Whether a link is pointing to your app, a specific piece of content, or a special offer, when users are\u00a0on mobile, you have less time to get to the point. Deep links make your user journey fast and personal. But where do you start?<\/p>\n

Branch Metrics talked us through some of the most common types of apps using deep links. <\/strong><\/h3>\n

Note:<\/strong> Some of the examples below are mockups on apps not currently using deep links. But, if you want to learn more about who has implemented deep linking,\u00a0Branch’s\u00a0partners page<\/a> lists many of the apps using their deep\u00a0links by vertical.\u00a0<\/span><\/em><\/p>\n

Social Apps<\/h2>\n

When a user invites someone to try\u00a0a new app, it\u2019s only polite to avoid putting the new user to work after they accept the invitation. Otherwise, it\u2019s like inviting someone to a party and making them set out the hors d’oeuvre once they arrive\u00a0\u2014 kind of takes the fun out of it.<\/span><\/p>\n

Even with word-of-mouth (or link) invites, it\u2019s hard to convince people to install another chat, payment, etc. app on their phone. So you want to make it as easy as possible.<\/p>\n

\"Deep<\/a><\/p>\n

Venmo<\/h3>\n

Venmo<\/a> lets users get money fast.\u00a0<\/strong><\/p>\n

This app lets you pay anyone in your contact list via SMS. With deep linking, when a user pays someone who doesn\u2019t have the app, the non-user would be prompted to download Venmo. Then right away they\u2019d receive their money. <\/span><\/p>\n

Without the app, a non-user would have to figure out how to start a new transaction and the initial user\u2019s efforts would have been a waste.<\/span><\/p>\n

WhatsApp<\/h3>\n

WhatsApp<\/a> takes you right from invite to chat.\u00a0<\/strong><\/p>\n

If WhatsApp took advantage of deep links, a non-user could go straight from the invitation to the specific conversation thread that they were invited to. <\/span><\/p>\n

They wouldn\u2019t have to search for users or learn a new interface. Instead they would be dropped right into the meat of the app with fluid UX, making them instantly wonder what their life was like before it.<\/span><\/p>\n

Utility Apps<\/h2>\n

We all have those apps on our phones that we thought would be a saving grace. <\/span><\/p>\n

\u201cWith Uber, I\u2019ll never have to take a cab again.\u201d \u201cWith Seamless, I\u2019ll never have to research takeout again.\u201d <\/span><\/p>\n

But we rarely end up downloading new apps, and when we do, we don\u2019t always get past the sign-in page. Utility apps that simplify your life need to be simple from the start, and deep links are the way to do that.<\/span><\/p>\n

Uber<\/h3>\n

Uber<\/a>\u00a0expands their split fare function.\u00a0<\/strong><\/p>\n

Uber\u2019s split fare function would be more useful if users could split fares with folks who haven’t yet signed up for the service. <\/span><\/p>\n

With deep links, users could invite non-users to split a fare. Once a user clicks on a fare-split invitation, they would download the Uber app, register a user profile, and then instantly join their friend\u2019s fare.<\/span><\/p>\n

\"Deep<\/p>\n

Hotel Tonight<\/h3>\n

Hotel Tonight<\/a> picks up where you left off.<\/strong><\/p>\n

If a user is\u00a0searching for \u201cLA hotels\u201d and clicks on a deep-linked search ad from Hotel Tonight, they’ll\u00a0be prompted to download the app. Once inside,<\/span> they\u2019ll see listings from LA<\/a>\u00a0(or whatever city they\u00a0searched), instead of a generic landing page. <\/span><\/p>\n

According to Branch, with a deep-linked search ad, Hotel Tonight sees an\u00a018% increase<\/a> in their install to booking rate \u2014 all because they saved their user one step.<\/strong><\/p>\n

Shopping Apps<\/h2>\n

In the realm of online shopping, cross-app promotion is a great way to get the word out about your app. Until mobile pay<\/a> gets easier, the more apps can do to make users\u2019 experiences more fluid, the better. <\/span><\/p>\n

\"Deep<\/a> \"Deep<\/a><\/p>\n

Yummly<\/h3>\n

Yummly<\/a> helps you skip the grocery store.<\/strong><\/p>\n

With Branch, the popular recipe app Yummly leverages Instacart<\/a>, a grocery delivery service,\u00a0to let their customers pick, plan, and pay for their dinner, all without having to leave their phone. <\/span><\/p>\n

While the user is looking at a recipe, Yummly aggregates all of the ingredients they need. With deep linking, the user can click a button to add ingredients straight from the recipe to their Instacart order. <\/span><\/p>\n

If they don\u2019t have the\u00a0Instacart<\/a> app, they\u2019re guided to install it. Once they do, their saved items are already added to their order. <\/span><\/p>\n

With this function, Yummly has\u00a0seen a 35% increase<\/a> in one-week user retention.<\/strong><\/p>\n

\"Deep<\/a><\/p>\n

Close5<\/h3>\n

Close5<\/a> keeps you shopping.\u00a0<\/strong><\/p>\n

Close5 is Ebay\u2019s version of Craigslist. Users can buy and sell items to people locally within the app. <\/span><\/p>\n

To promote Close5, an Ebay user who\u2019s browsing the mobile web view will see a smart banner with a call-to-action to install the Close5 app<\/a>. <\/span><\/p>\n

A smart banner is a banner that prompts users to open or install an app. <\/b>It contains a smart link that includes all the routing logic to automatically open the app when it\u2019s installed or fall back to an app store if not. <\/b><\/p>\n

When a\u00a0user clicks on the smart banner, they\u2019re driven through the app store and land directly on the product page for the same item they were viewing on the web.<\/p>\n

Since using deep links, Close5 has seen a 7.8x increase<\/a> in links shared.<\/strong><\/p>\n

Content<\/h2>\n

There is no shortage of content in our daily digital lives. We\u2019re constantly bombarded with all things viral, so it\u2019s hard to sift through the junk. <\/span><\/p>\n

If you provide a content-based app, giving users a way to share your content directly with their friends is a perfect way to get more downloads and quality users who will realize upon first tap that your app isn\u2019t part of the junk.<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=XmqYJtQHFbw<\/a><\/p>\n

Dojo<\/h3>\n

Dojo<\/a> lets you book fast.<\/strong><\/p>\n

The Dojo app provides\u00a0a location-based entertainment guide for London and Paris. When a user finds an event that they want to share with a friend, they just share a link. <\/span><\/p>\n

When the friend clicks the link, they\u2019re not taken directly to the app as in previous deep linking examples. Instead, Branch uses the<\/span> Deepview<\/a> feature.<\/p>\n

With Deepviews, users are taken to a splash page<\/a>\u00a0with more information about the event and a CTA to download the app for more information. <\/span><\/p>\n

Branch said, \u201cIt may seem counter-intuitive to add an extra onboarding step. However, this extra step gives the user more confidence in your app, making users<\/span> 2 to 6 times more likely to install the app<\/a>.\u201d<\/p>\n

Flipboard<\/h3>\n

Flipboard<\/a> lets you share your own content.\u00a0<\/strong><\/p>\n

Flipboard is a content app that lets users read news from various sources all in one place. They can also curate their own stories into digital magazines. <\/span><\/p>\n

If Flipboard used deep links, users could share links to their own collections. When a non-user clicked the link, they would be taken through app install and right to the targeted content.<\/p>\n

Branch said that in use cases like this, deep linked users are twice as likely to return as engaged users because they\u2019re seeing the benefit directly\u00a0after install.<\/p>\n

Deep Linking Proves Your Worth Instantly<\/h2>\n

According to Go Globe<\/a>, 85% of people<\/a> prefer app experiences to mobile websites. So it’s critical to give users an easy way to use yours. <\/span><\/p>\n

Equipping your app with deep linking is a way to ensure that users\u2019 first experiences with your app are good ones, prompted by real-life need and shares from their friends. The more seamless the experience for your user, the less hassle there is in adding another app to their phone. <\/span><\/p>\n

Images via Branch Metrics<\/a> and Unsplash<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.<\/p>\n","protected":false},"author":29,"featured_media":5573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[226,113,428,439,388,389,117,390,426,45,324,239],"acf":[],"yoast_head":"\nHow Deep Linking Leads to More App Downloads and Higher Retention<\/title>\n<meta name=\"description\" content=\"Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Deep Linking Leads to More App Downloads and Higher Retention\" \/>\n<meta property=\"og:description\" content=\"Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Build Blog by ThinkApps | Content on Entrepreneurship, Mobile Apps, Web Platforms and more\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-24T13:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-09-24T21:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3008\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katelan Cunningham\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katelan Cunningham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/\",\"url\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/\",\"name\":\"How Deep Linking Leads to More App Downloads and Higher Retention\",\"isPartOf\":{\"@id\":\"http:\/\/localhost:8080\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg\",\"datePublished\":\"2015-09-24T13:00:08+00:00\",\"dateModified\":\"2015-09-24T21:08:47+00:00\",\"author\":{\"@id\":\"http:\/\/localhost:8080\/blog\/#\/schema\/person\/96a17bf90b1201fdabb0dce65f9e28ed\"},\"description\":\"Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.\",\"breadcrumb\":{\"@id\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#primaryimage\",\"url\":\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg\",\"contentUrl\":\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg\",\"width\":3008,\"height\":2000,\"caption\":\"Deep Linking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/localhost:8080\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Deep Linking Leads to More App Downloads and Higher Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/localhost:8080\/blog\/#website\",\"url\":\"http:\/\/localhost:8080\/blog\/\",\"name\":\"Build Blog by ThinkApps | Content on Entrepreneurship, Mobile Apps, Web Platforms and more\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/localhost:8080\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/localhost:8080\/blog\/#\/schema\/person\/96a17bf90b1201fdabb0dce65f9e28ed\",\"name\":\"Katelan Cunningham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/localhost:8080\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14ad919b8cf2e2495cd63c74977ee08a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14ad919b8cf2e2495cd63c74977ee08a?s=96&d=mm&r=g\",\"caption\":\"Katelan Cunningham\"},\"description\":\"Katelan is a writer who covers technology, startups, and design. She likes discovering how innovation is constantly impacting our daily lives. Katelan lives in Los Angeles by way of The South.\",\"sameAs\":[\"http:\/\/katelancunningham.com\/\",\"https:\/\/www.linkedin.com\/in\/katelancunningham\",\"https:\/\/x.com\/kalivia\"],\"url\":\"https:\/\/thinkapps.com\/blog\/author\/katelan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Deep Linking Leads to More App Downloads and Higher Retention","description":"Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/","og_locale":"en_US","og_type":"article","og_title":"How Deep Linking Leads to More App Downloads and Higher Retention","og_description":"Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.","og_url":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/","og_site_name":"Build Blog by ThinkApps | Content on Entrepreneurship, Mobile Apps, Web Platforms and more","article_published_time":"2015-09-24T13:00:08+00:00","article_modified_time":"2015-09-24T21:08:47+00:00","og_image":[{"width":3008,"height":2000,"url":"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg","type":"image\/jpeg"}],"author":"Katelan Cunningham","twitter_misc":{"Written by":"Katelan Cunningham","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/","url":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/","name":"How Deep Linking Leads to More App Downloads and Higher Retention","isPartOf":{"@id":"http:\/\/localhost:8080\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#primaryimage"},"image":{"@id":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#primaryimage"},"thumbnailUrl":"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg","datePublished":"2015-09-24T13:00:08+00:00","dateModified":"2015-09-24T21:08:47+00:00","author":{"@id":"http:\/\/localhost:8080\/blog\/#\/schema\/person\/96a17bf90b1201fdabb0dce65f9e28ed"},"description":"Branch Metrics explains how deep linking can help various types of apps (such as Venmo, Uber and Hotel Tonight) achieve more downloads and higher retention.","breadcrumb":{"@id":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#primaryimage","url":"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg","contentUrl":"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/15135547\/deeplinking-feature.jpg","width":3008,"height":2000,"caption":"Deep Linking"},{"@type":"BreadcrumbList","@id":"https:\/\/thinkapps.com\/blog\/launch\/deep-linking-app-downloads-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/localhost:8080\/blog\/"},{"@type":"ListItem","position":2,"name":"How Deep Linking Leads to More App Downloads and Higher Retention"}]},{"@type":"WebSite","@id":"http:\/\/localhost:8080\/blog\/#website","url":"http:\/\/localhost:8080\/blog\/","name":"Build Blog by ThinkApps | Content on Entrepreneurship, Mobile Apps, Web Platforms and more","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/localhost:8080\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/localhost:8080\/blog\/#\/schema\/person\/96a17bf90b1201fdabb0dce65f9e28ed","name":"Katelan Cunningham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/localhost:8080\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14ad919b8cf2e2495cd63c74977ee08a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14ad919b8cf2e2495cd63c74977ee08a?s=96&d=mm&r=g","caption":"Katelan Cunningham"},"description":"Katelan is a writer who covers technology, startups, and design. She likes discovering how innovation is constantly impacting our daily lives. Katelan lives in Los Angeles by way of The South.","sameAs":["http:\/\/katelancunningham.com\/","https:\/\/www.linkedin.com\/in\/katelancunningham","https:\/\/x.com\/kalivia"],"url":"https:\/\/thinkapps.com\/blog\/author\/katelan\/"}]}},"_links":{"self":[{"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/posts\/5557"}],"collection":[{"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/comments?post=5557"}],"version-history":[{"count":48,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/posts\/5557\/revisions"}],"predecessor-version":[{"id":6106,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/posts\/5557\/revisions\/6106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/media\/5573"}],"wp:attachment":[{"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/media?parent=5557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/categories?post=5557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkapps.com\/blog\/wp-json\/wp\/v2\/tags?post=5557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}