{"id":6593,"date":"2016-05-09T16:19:49","date_gmt":"2016-05-09T23:19:49","guid":{"rendered":"http:\/\/editor.thinkapps.com\/blog\/?p=6593"},"modified":"2016-05-09T16:31:10","modified_gmt":"2016-05-09T23:31:10","slug":"influencer-marketing-how-to","status":"publish","type":"post","link":"https:\/\/thinkapps.com\/blog\/launch\/influencer-marketing-how-to\/","title":{"rendered":"Influencer Marketing: How to Use This Strategy Successfully"},"content":{"rendered":"

New to influencer marketing? Here’s a step-by-step guide to implementing this strategy, including\u00a0how to identify the right influencers for your product or brand.<\/em><\/p>\n

Let<\/span>\u2019<\/span>s imagine you have $100 in your marketing budget\u00a0and\u00a0two options for spending\u00a0it:<\/span><\/p>\n

Option #1\u00a0\u2014<\/strong>\u00a0Run a Facebook ads campaign and generate 500 clicks<\/span><\/p>\n

Option #2<\/strong>\u00a0\u2014 Reach out to a blogger who<\/span>\u2019<\/span>s influential within your community and invite them to try out your product<\/span><\/p>\n

The first option might score you 10 new customers<\/span>, b<\/span>ut the second could easily bring in\u00a0hundreds. <\/span><\/p>\n

That\u2019s the power of influencer marketing. Also known as influencer relations, this channel focuses on key individuals or segments, rather than the entire target market.\u00a0The idea is that, by winning over the leader, you\u2019ll also win over their supporters.<\/strong><\/p>\n

Let<\/span>\u2019<\/span>s explore\u00a0how you can engage in influencer marketing\u00a0for your company.<\/span><\/h3>\n

\"Influencer<\/p>\n

Step #1: Nail Down Your Goals<\/h2>\n

Figuring out what you want to achieve through\u00a0influencer marketing\u00a0is crucial. After all, your objectives will determine with whom you partner and what form that partnership will take.<\/span><\/p>\n

Here are several different goals to consider:<\/span><\/p>\n