{"id":6647,"date":"2016-05-12T06:00:13","date_gmt":"2016-05-12T13:00:13","guid":{"rendered":"http:\/\/editor.thinkapps.com\/blog\/?p=6647"},"modified":"2016-05-12T14:00:17","modified_gmt":"2016-05-12T21:00:17","slug":"machine-intelligence-beyond-verbal-interview","status":"publish","type":"post","link":"https:\/\/thinkapps.com\/blog\/development\/machine-intelligence-beyond-verbal-interview\/","title":{"rendered":"Beyond Verbal Harnesses AI to Analyze Emotions [Interview]"},"content":{"rendered":"

This is part of a series on machine intelligence companies<\/a><\/span>. We’ve interviewed\u00a0Beagle<\/a><\/span>\u00a0and\u00a0Mariana<\/a><\/span>, and now we’re featuring\u00a0Beyond Verbal<\/a><\/span>,\u00a0which is\u00a0applying AI and machine learning to emotions.<\/em><\/em><\/p>\n

Computers are now better than ever at figuring out what we\u2019re saying to them. They can answer complex questions, assist with everyday tasks, and tap into many of the apps we use so often. <\/span><\/p>\n

But, they don\u2019t know why<\/em>\u00a0we\u2019re making those requests. <\/span><\/p>\n

Are we asking Siri to play music because we\u2019re happy or sad? If it knew, it would be able to select the right soundtrack for the moment. Should Cortana really send that text now, or would it be better to wait for emotions to run lower?<\/span><\/p>\n

\"Machine<\/a><\/p>\n

Beyond Verbal<\/a>, an\u00a0Israeli company, teaches computers and devices how to answer those questions. <\/span><\/p>\n

Many companies are working on artificial intelligence, but Beyond Verbal is focused on emotional intelligence. This\u00a0is a difficult task made even harder by the fact that people don\u2019t express\u00a0their emotions in the same way. <\/span><\/p>\n

We spoke with Bianca Meger<\/a>, Beyond Verbal’s Director of Marketing, about how the company is\u00a0using artificial intelligence and machine learning in its efforts to finally teach computers how we humans feel.<\/strong><\/p>\n

[Editor\u2019s note: The interview questions and responses below have been edited for clarity and length.]<\/em><\/p>\n

What is your role at Beyond Verbal\u00a0and what does that\u00a0entail?<\/h2>\n

I am the director of marketing. In any startup environment, though, you have a specific job title but end up doing so many different things. <\/span><\/p>\n

My job is to create awareness and understanding of our innovative and truly unique technology, whether it\u2019s through PR or marketing campaigns.\u00a0<\/span>In short, my job is to make the user-touchpoints really accessible\u00a0and interactive so people can understand the product intuitively and easily.<\/strong><\/p>\n

Another duty of mine is to interact with potential and existing customers. It\u2019s really a sales\/strategic account hat that I wear in addition to the marketing duties themselves.\u00a0<\/span><\/p>\n

From an employee perspective, I think the biggest advantage of our technology is that it\u2019s so versatile, so you never get bored. Every single day you get a new trial or application that opens up new possibilities. It\u2019s extremely exciting.<\/span><\/p>\n

\"Machine<\/a><\/p>\n

What did you do before joining Beyond Verbal?<\/h2>\n

I\u2019m actually a rare case, if I can put it like that. I\u2019ve had\u00a0a lot of experience in the past with marketing and business development, but not in the high-tech vertical. Instead I come from a real estate development background.\u00a0<\/span><\/p>\n

Our CEO, when he received my resume, kind of took a gamble on me because I didn\u2019t have the high-tech lingo and experience. But at the end of the day, the core principles of marketing are the same \u2014 people have a need that you have to fulfill.\u00a0<\/span><\/p>\n

Of course,\u00a0jumping from shopping malls to high tech is a very different job, even though now I am dealing mainly with neuroscience, as a core of our technology, whereas in my previous positions I was implementing a lot of neuro-marketing and science in improving shoppers’ experience within our malls.<\/span><\/p>\n

The transition from implementation \u2014 using these tools \u2014\u00a0to developing new technologies that can help people was a very attractive challenge for me.<\/strong><\/p>\n

What’s the most difficult\u00a0aspect of\u00a0your role?<\/h2>\n

The technology is extremely innovative. It\u2019s really out there. I think our job is difficult because we have to make it really easy and simple for people to use.\u00a0<\/span><\/p>\n

How do you collect a voice and run it through the engine for analysis? Analyzing voice files through our API is an extremely simple process. You stream live audio or a pre-recorded file through the API and then receive an analysis practically in real-time. <\/span><\/p>\n

We essentially turn\u00a0any device with a microphone and Internet connection into an emotional sensor. <\/strong><\/p>\n

From a business perspective, we don\u2019t have the problem of “where will we add the most value?” Rather, we add value in so many different verticals\u00a0that\u00a0the question becomes “where can we make the biggest difference?”<\/span><\/p>\n

Sometimes it\u2019s difficult to stay focused when you have new use cases popping up, which\u00a0was one of the main reasons we decided to launch our\u00a0cloud-based API<\/a>. This way, developers could benefit from integrating our technology into their solutions, while we stay focused on executing the company\u2019s vision. <\/span><\/p>\n

\"Machine<\/a><\/p>\n

What is emotional intelligence? How is it quantified and analyzed?<\/h2>\n

Today if you ask Siri how you\u2019re feeling, she won\u2019t be able to tell you. But by integrating emotional intelligence analytics, you could ask Siri how you\u2019re feeling, and she could give you a proper response. <\/strong><\/p>\n

If you seem depressed, Siri could help you navigate to an ice cream parlor. Or if frustrated, she could schedule a call with someone you need to talk to. <\/span><\/p>\n

We essentially add a new, additional set of emotional data to machines, which enables them to really understand how we feel. After all, it’s not just\u00a0what<\/em>\u00a0we say, but\u00a0how<\/em>\u00a0we say it. <\/strong><\/p>\n

Our vision is to allow\u00a0machines to understand us as humans on an emotional level. Combining\u00a0emotions and content together unlocks a very strong synergy. <\/span><\/p>\n

I think what makes Beyond Verbal so unique is the fact that we started this journey 21 years ago, when Dr. Yoram Levanon looked at babies<\/a> and realized that they could understand if you were speaking to them in a friendly or angry way, even if they don\u2019t understand the content. <\/span><\/p>\n

Our technology is based on a lot of research that Dr. Levanon\u00a0has done over the years. He\u2019s had endless experience with researching the field of voice-driven emotions analytics. <\/span><\/p>\n

Now with the development of artificial intelligence and machine learning, we are able to add his experience and our pre-labeled data set into the system and get patterns that we didn\u2019t have before.\u00a0<\/span>Our\u00a0\u201cmagic sauce\u201d is that the input we give to machine learning is of really high quality, and this significantly\u00a0improves our accuracy.<\/span><\/p>\n

What are the benefits of analyzing someone’s emotional state?<\/h2>\n

Our intention at Beyond Verbal is really for people to understand themselves better. <\/strong><\/p>\n

We as humans are pretty apt at understanding how other people come across but don\u2019t always understand how we come across. <\/span>So for us, this is a product\u00a0that can help you understand yourself better and thereby improve your life. <\/span><\/p>\n

What we\u2019ve realized over the past two years is that emotions over time have a direct consequence on our emotional well-being. When you are lonely all the time, for example, it\u00a0can lead to depression. So this can be a really valid way of understanding how our emotions affect our emotional well-being.<\/span><\/p>\n

Imagine if I (as a mother) had a way of analyzing my children\u2019s emotions throughout the day and getting notifications when something was wrong. Then when I came home from work, I would know to be more sensitive to my daughter when she had a bad day or ask what happened when I received a notification that she’s sad.\u00a0<\/span><\/p>\n

In today\u2019s hectic world, we\u2019re so busy that we don\u2019t always pick up on the little emotional clues or signs that we or our loved ones leave. At Beyond Verbal, we want to provide a tool for people to track emotions in a passive, non-intrusive, and continuous way.<\/span><\/p>\n

In different verticals, we have different APIs and objectives for our customers. Call centers have a different need than market researchers, for example. But i<\/strong><\/span>n the long run, the vision of Beyond Verbal is to see where we can make a difference in the health sector.<\/strong><\/p>\n

Currently we are doing a research project with Mayo Clinic<\/a> in the US. We can potentially detect if someone might be at risk for a heart attack from\u00a0their voice. <\/strong><\/p>\n

So far the initial research is very positive.\u00a0We plan to show this research in the next six months to a year. The potential is astounding\u00a0\u2014\u00a0the voice might be able to tell us more than just the emotions or well-being of the speaker but also their physical health.<\/span><\/p>\n

\"Machine<\/a><\/p>\n

On a technical level, what’s the hardest aspect of emotions analytics?<\/h2>\n

I think the hardest part would be the lack of science behind emotions.<\/p>\n

Emotions are very intuitive in many ways. When someone says something to me, I can interpret the intonation completely differently from the way you interpret it. (I think they said it in an angry voice, you think they said it sarcastically, and\u00a0neither of our interpretations are inherently wrong \u2014 or right.)<\/span><\/p>\n

There\u2019s no regulated science pertaining to emotions. So\u00a0to get that first, initial step to science that actually makes sense was the hardest part.\u00a0<\/span><\/p>\n

Today, however, the next milestones we face are to reduce the time it takes to send back an analysis and also to separate two different speakers. One of our objectives now is to split up a conversation, so the engine can understand which voice belongs to whom and analyze each person\u2019s emotions simultaneously.<\/span><\/p>\n

What can we\u00a0expect from Beyond Verbal in the future?<\/h2>\n

We\u2019ve recently launched our\u00a0cloud-based API<\/a><\/span>, streamlining and automating the integration of our software into any device or application. This enables users to register directly online, try our technology firsthand, and integrate it into their own solutions.\u00a0 <\/span><\/p>\n

Our close-term goal is to integrate voice-driven emotions analytics into as many applications as possible \u2014 adding value with emotions understanding.<\/span><\/p>\n

Based on our research with Mayo Clinic, our main focus is on m-Health. In the coming weeks, we will be launching an m-Health research platform transforming vocal intonations into measurable biomarkers.<\/span><\/p>\n

We\u2019ll be able to do research on ailments ranging from PTSD to depression to Alzheimer\u2019s, and many more. This will create a whole environment where we can add an additional layer of emotions, and potentially even health, to people\u2019s existing studies.<\/span><\/p>\n

\"Machine<\/p>\n

What’s the most exciting trend in machine learning from Beyond Verbal’s perspective?<\/h2>\n

At a high level, one of the ways to look at machine learning algorithms is to distinguish between \u201cstructured\u201d and \u201cunstructured\u201d (or “supervised” vs. “unsupervised”) methodologies.<\/span><\/p>\n

This refers to whether\u00a0to let the machine learning algorithms look for specific conditions or to let the machine learning algorithm find the specific insights automatically. Both are very exciting methodologies.<\/span><\/p>\n

What advances in machine learning have benefitted Beyond Verbal the most?<\/h2>\n

Our unique position of leveraging the more than\u00a021 years of research we\u2019ve been doing in this space manifests itself\u00a0best when we\u2019re using the supervised methodologies of machine learning. <\/span><\/p>\n

This process allows us to use some of the unique, patented features and capabilities we\u2019ve discovered over the years to achieve\u00a0fascinating scientific breakthroughs. <\/span><\/p>\n

Another key ingredient to succeed with machine learning is to have correctly-labeled big data.\u00a0At Beyond Verbal, we have\u00a0developed mechanisms for effective data collection and labelling as input to our AI system and are using a growing database of over 2 million voice samples for that.<\/span><\/p>\n

Are there any limitations on machine learning Beyond Verbal would like to see removed?<\/h2>\n

One of the biggest challenges in machine learning is overfitting. <\/span><\/p>\n

This is a problem when the AI machine becomes too complex that it simply \u201cremembers\u201d a particular input set and refuses to \u201cthink\u201d in new directions in order to recognize any new samples.<\/span><\/p>\n

There are different ways to overcome this challenge, but there isn\u2019t yet a clearcut solution that allows you to build machines that\u00a0\u201clearn\u201d to \u201cthink\u201d like a human brain. <\/span><\/p>\n

One of the ways to address this is using the labeled big data\u00a0(mentioned above), which is where Beyond Verbal\u2019s experience comes into play.<\/span><\/p>\n

Does Beyond Verbal consider itself a machine learning company?<\/h2>\n

At Beyond Verbal, we don\u2019t see ourselves as a machine learning company. <\/span><\/p>\n

For us, machine learning is only a toolset to achieve some goal, one of many variety of tools we are using. There are other tools that\u00a0were developed by us in the pre-machine learning era, which we continue to use.<\/span><\/p>\n

How serious a threat do you consider machine learning initiatives from large companies like Apple and Google?<\/h2>\n

I don\u2019t think it\u2019s at all on a competing type of level. We believe what we\u2019re doing is complementary to artificial intelligence because it gives us additional emotional data sets that can be added to the AI and new features of it. <\/span><\/p>\n

We can be included in this new trend with artificial intelligence, and that\u2019s definitely helped us in a lot of ways, and our technology can also help those companies. <\/span><\/p>\n

 <\/p>\n

This post is part of a series of\u00a0interviews with\u00a0machine intelligence companies<\/a><\/span><\/em>\u00a0that\u00a0are harnessing the power of machine learning and artificial intelligence in innovative ways. Stay tuned for more!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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