{"id":936,"date":"2015-01-06T06:00:32","date_gmt":"2015-01-06T14:00:32","guid":{"rendered":"http:\/\/blog.thinkapps.com\/?p=936"},"modified":"2016-03-31T17:01:55","modified_gmt":"2016-04-01T00:01:55","slug":"how-start-startup-raise-money-fundraising","status":"publish","type":"post","link":"https:\/\/thinkapps.com\/blog\/post-launch\/how-start-startup-raise-money-fundraising\/","title":{"rendered":"How to Start a Startup: How to Raise Money"},"content":{"rendered":"<p class=\"p1\"><em>Marc Andreessen says that, as a founder, raising venture capital is going to be one of the easiest things you do for your company. But considering being a founder is a really demanding job, even the easiest part is no picnic.<\/em><\/p>\n<p class=\"p5\"><span class=\"s1\">As part of his <a title=\"How to Start a Startup course\" href=\"http:\/\/startupclass.samaltman.com\/\" target=\"_blank\"><span class=\"s2\">How to Start a Startup<\/span><\/a><\/span> course at Stanford University, <a title=\"Y Combinator\" href=\"http:\/\/www.ycombinator.com\/\" target=\"_blank\"><span class=\"s3\">Y Combinator<\/span><\/a><span class=\"s4\">\u00a0president\u00a0<a title=\"Sam Altman\" href=\"http:\/\/blog.samaltman.com\/\" target=\"_blank\"><span class=\"s5\">Sam Altman<\/span><\/a><\/span> moderated a panel featuring three big names in startup fundraising to talk about everything from the big picture down to the nitty gritty details of asking people for money to support your next venture. The panel included:<\/p>\n<ul>\n<li class=\"p3\"><strong><a title=\"Marc Andreessen\" href=\"https:\/\/twitter.com\/pmarca\" target=\"_blank\">Marc Andreessen<\/a>:<\/strong> cofounder of <a title=\"Netscape\" href=\"http:\/\/en.wikipedia.org\/wiki\/Netscape\" target=\"_blank\">Netscape<\/a>;\u00a0cofounder and General Partner at <a title=\"Andreessen Horowitz\" href=\"http:\/\/a16z.com\/\" target=\"_blank\">Andreessen Horowitz<\/a><\/li>\n<li class=\"p3\"><strong><a title=\"Ron Conway\" href=\"https:\/\/twitter.com\/ronconway\" target=\"_blank\">Ron Conway<\/a>:<\/strong> a hero among angel investors and founder of\u00a0<a title=\"SV Angel\" href=\"http:\/\/svangel.com\/\" target=\"_blank\">SV Angel<\/a><\/li>\n<li class=\"p3\"><strong><a title=\"Parker Conrad\" href=\"https:\/\/twitter.com\/parkerconrad\" target=\"_blank\">Parker Conrad<\/a>:<\/strong> founder and CEO of <a title=\"Zenefits\" href=\"http:\/\/www.zenefits.com\/\" target=\"_blank\">Zenefits<\/a>, an <a title=\"Zenefits Said to Be Worth $500 Million in Latest Round\" href=\"http:\/\/www.bloomberg.com\/news\/2014-06-03\/zenefits-said-to-be-worth-500-million-in-latest-round.html\" target=\"_blank\">uber successful<\/a> human resources startup<\/li>\n<\/ul>\n<p class=\"p3\"><strong>(For more startup advice, check out\u00a0<em><a title=\"How to Start a Startup: The Book\" href=\"http:\/\/thinkapps.com\/books\/how-to-start-a-startup\/\" target=\"_blank\">How to Start a Startup: The Book<\/a><\/em>. It&#8217;s\u00a0the ultimate reference guide to creating a successful tech startup.)<\/strong><\/p>\n<h2 class=\"p3\">Fundraising Stages<\/h2>\n<p class=\"p3\">When we talk about fundraising, we&#8217;re not talking about selling Girl Scout cookies. Whether you&#8217;re knocking on the door of Silicon Valley venture capital firms or amping for <a title=\"YC Demo Day\" href=\"https:\/\/www.ycombinator.com\/demoday\/\" target=\"_blank\">Demo Day at YC<\/a>, raising money in the startup game <a title=\"Stages of Startup Funding\" href=\"http:\/\/www.entrepreneur.com\/article\/42336\" target=\"_blank\">comes in stages<\/a>:<\/p>\n<h3>Seed Stage<\/h3>\n<p>This is your initial capital used to conduct research, get patents, and generally get all the ducks in a row that you probably couldn\u2019t without cash flow. This will help you build a strong foundation for the next stage.<\/p>\n<h3>Series A (Venture)<\/h3>\n<p>With your product more streamlined and most of the company ownership still under your belt, this next phase will help you expand and hire a larger team.<\/p>\n<h3>Series B and C (Second and Third Stage)<\/h3>\n<p>This is a continuation of your startup financing and quest for external funds. With each round, you should be continuing to improve your product, and your pitch will follow.<\/p>\n<p>After these stages, your road may take you to the bank, an <a title=\"Initial Public Offering\" href=\"http:\/\/en.wikipedia.org\/wiki\/Initial_public_offering\" target=\"_blank\">IPO<\/a>, or acquisition, but we\u2019ll save that for a future post. Right now, we\u2019re going to tap into what these successful gentlemen have to say about the Seed and Series A\u00a0stages of getting funded.<\/p>\n<h2 class=\"p3\">Have a Good Product<\/h2>\n<p class=\"p3\">Your product should be so good that you don\u2019t even need to <a title=\"So Your Startup Got Funding, Now What?\" href=\"http:\/\/blog.thinkapps.com\/post-launch\/after-startup-funding-next-steps\/\" target=\"_blank\">raise money<\/a>. After pitching to VC firms all up and down Silicon Valley, Conrad was given the advice to \u201cbe like <a title=\"Twitter Founders\" href=\"http:\/\/blogs.wsj.com\/digits\/2013\/09\/13\/meet-twitters-founders\/\" target=\"_blank\">the Twitter guys<\/a>.\u201d That is to say, have a product so good that you don\u2019t even need a killer pitch. Your idea can initially sustain itself without all the cash.<\/p>\n<p class=\"p3\">In fact, that&#8217;s a trait that first attracted Conrad to the idea of Zenefits. And it turns out, that\u2019s an attractive trait to investors as well.<\/p>\n<p class=\"p3\">If you know your product so well that it\u2019s lean, smart and <a title=\"Monetize Apps: Paid vs Freemium\" href=\"http:\/\/blog.thinkapps.com\/post-launch\/monetize-apps-paid-apps-vs-app-purchases-vs-freemium-vs-subscription\/\" target=\"_blank\">self-sufficient<\/a>, then you\u2019ve created something with momentum that\u2019s not dependent on cash. That\u2019s the kind of product confidence and direction that investors look for. As Andreessen put it, \u201cYou\u2019re always better off making your business better than you are making your pitch better.\u201d<\/p>\n<p class=\"p3\">The entire panel agreed that they look for the <a title=\"Outliers by Malcom Gladwell\" href=\"http:\/\/www.amazon.com\/Outliers-Story-Success-Malcolm-Gladwell\/dp\/0316017930\" target=\"_blank\">outliers<\/a>\u00a0\u2014 the ones whose ideas seem nuts at first (i.e. <a title=\"Airbnb\" href=\"https:\/\/www.airbnb.com\/\" target=\"_blank\">Airbnb<\/a>), but they stand out as something \u201cso crazy it\u00a0<a title=\"Menswear Dog\" href=\"http:\/\/media.giphy.com\/media\/p68Hk9u2hRSoM\/giphy.gif\" target=\"_blank\">just might work<\/a>.\u201d Crazy, but not without a plan of course.<\/p>\n<h2 class=\"p3\">Understand Your Risks<\/h2>\n<p class=\"p3\">Andreessen learned from <a title=\"Andy Rachleff\" href=\"https:\/\/twitter.com\/arachleff\" target=\"_blank\">Andy Rachleff<\/a> the \u201conion theory risk.\u201d The idea is basically that, as a startup (especially before Seed funding), you are just layer upon layer of risk. Even after you get your first round of funding, it\u2019s not the money that makes those risks go away, it\u2019s what you do with it.<\/p>\n<p class=\"p3\">As you make smart decisions with your capital\u00a0like finding a co-founder that\u2019s as good or better than you and conducting\u00a0more research and gathering more data, you\u2019re achieving milestones in your business. And with each milestone, you&#8217;re peeling away a layer of risk.<\/p>\n<p class=\"p3\">Because\u00a0you\u2019re starting out with so much risk, early investors (Seed and Series A) are going to be more focused on attaining a percentage of ownership rather than something monetary.<\/p>\n<p class=\"p3\">With that in mind, it\u2019s also important to manage the amount of equity\u00a0you\u2019re giving away, so that you don\u2019t end up with only a sliver of ownership for yourself. Andreessen sees this as a big deterrent for investors in later stages because, for a founder with little stake in the company, the drive and ambition can quickly fizzle.<\/p>\n<h2 class=\"p3\">Cover Your Bases<\/h2>\n<p class=\"p3\">Conway broke down some technical aspects of working with investors that are obvious, yet can be easily overlooked (especially by first-time entrepreneurs).<\/p>\n<h3>Sum up your product in one sentence.<\/h3>\n<p>This is not only good for refining your own vision of the product, it\u2019s also a way to quickly and efficiently paint a picture of the product for an angel investor \u2026 or whoever is listening.<\/p>\n<h3>Don\u2019t procrastinate.<\/h3>\n<p>Things <a title=\"Meet the Founder Who Is Building a New Startup Every Month\" href=\"http:\/\/blog.thinkapps.com\/entrepreneurship\/pieter-levels-founder-building-startup\/\" target=\"_blank\">move fast in the startup world<\/a>. In fact, every week Conway and the team at SV Angel look at about\u00a030 companies and only invest in one on average. Procrastinating (especially going into fundraising) can be a huge detriment when your\u00a0<a title=\"How to Start a Startup: Competition Is for Losers\" href=\"http:\/\/blog.thinkapps.com\/post-launch\/how-start-startup-competition-losers\/\" target=\"_blank\">cash competitors<\/a> are going full speed and staying nimble.<\/p>\n<h3>Get it in writing.<\/h3>\n<p>After any important decision is made, you should send an email to the investor right away outlining what was discussed to make sure that both parties are on the same page. Conway says, this small, simple step can eliminate a lot of potential controversy down the road.<\/p>\n<h2 class=\"p5\">Take-Home\u00a0Message<\/h2>\n<p class=\"p5\">Don&#8217;t ever let funding determine a milestone or a starting point. In fact the more you can do without it, the better. If you\u00a0can create a unique product with as little funding and resources as possible, investors\u00a0will be even more inclined to see what you can do with the additional resource of their money.<\/p>\n<h2 class=\"p5\">Next Steps<\/h2>\n<p class=\"p5\"><span style=\"line-height: 1.5;\">You can read a full transcript of the investment panel with\u00a0Andreessen,\u00a0Conway, and\u00a0Conrad\u00a0<\/span><a style=\"line-height: 1.5;\" title=\"Transcript of Andreessen, Conrad, Conway panel \" href=\"http:\/\/genius.com\/Marc-andreessen-lecture-9-how-to-raise-money-annotated\/\" target=\"_blank\">here<\/a><span style=\"line-height: 1.5;\">.<\/span><\/p>\n<p>Also, if you enjoyed this post, be sure to check out\u00a0<em><a title=\"How to Start a Startup: The Book\" href=\"http:\/\/thinkapps.com\/books\/how-to-start-a-startup\/\" target=\"_blank\">How to Start a Startup: The Book<\/a><\/em>. It&#8217;s\u00a0the ultimate reference guide to creating a successful tech startup.<\/p>\n<p><a href=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/29180058\/How-to-Start-a-Startup-book-landing-page.png\" rel=\"attachment wp-att-6404\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"665\" class=\"alignnone size-full wp-image-6404\" src=\"http:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/29180058\/How-to-Start-a-Startup-book-landing-page.png\" alt=\"How to Start a Startup: The Book\" srcset=\"https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/29180058\/How-to-Start-a-Startup-book-landing-page.png 1180w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/29180058\/How-to-Start-a-Startup-book-landing-page.png 300w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/29180058\/How-to-Start-a-Startup-book-landing-page.png 768w, https:\/\/d1vqbpto5tbbz0.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/29180058\/How-to-Start-a-Startup-book-landing-page.png 1024w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/a><\/p>\n<p><em>Featured image of Ron Conway was taken from the <a title=\"Lecture 9 : How to Raise Money\" href=\"http:\/\/startupclass.samaltman.com\/courses\/lec09\/\" target=\"_blank\">video of this lecture<\/a>\u00a0at Stanford University.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Star investors Marc Andreessen and Ron Conway, along with entrepreneur Parker Conrad, take on the ins and outs of startup funding from Seed stage to raising venture capital in your Series A round.<\/p>\n","protected":false},"author":29,"featured_media":941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[69,111,90,98,16,112],"acf":[],"yoast_head":"<!-- This site is optimized with the 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