Articles by Jennifer Aldoretta
When starting a startup, the best approach is often to “scratch your own itch.” Solving your own problem won’t guarantee success but does offer many advantages.
Jennifer Aldoretta, who is the female CEO of Groove, a women’s health startup, shares advice on the right way to design mobile apps for women. (Hint: If you’re incorporating flowers, hearts, or dolls, you might want to re-think your design.)
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