How Mariana Applies AI to B2B Marketing [Interview]
Check out our interview of machine intelligence company Mariana, which is using artificial intelligence to make B2B marketing more efficient and effective.
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Influencer Marketing: How to Use This Strategy Successfully
New to influencer marketing? Here’s a step-by-step guide to implementing this strategy, including how to identify the right influencers for your product or brand.
B2B Content Marketing Guide: Best Practices from a SaaS Startup
In this guest post, the marketing operations coordinator from MerusCase offers advice on B2B content marketing.
Optimizing Your CTA: Words Matter
The Call To Action button on your website or app can play an integral role in conversions. To optimize your CTA, be sure to evaluate the text you place inside that button.
No More Click Bait: How to Make Picture List Posts That Matter
Want to increase social shares of your blog posts? Picture lists are one of the most shareable types of content. Here’s how to do them right.
Community Growth: Advice from Nichole Elizabeth DeMeré
An interview with Nichole Elizabeth DeMeré on her experience with growth and community engagement at Inbound.org, Growth Hackers, and Product Hunt.
A Beginner’s Guide to Growth Hacking
Morgan Brown, cofounder of the Growth Hackers community, guides startup founders through the basics of growth hacking and how to build from zero customers.
How to Sell Customers and Investors on Your Startup
The founder of successful edtech startup Clever shares sales tips plus a few Y Combinator partners give advice for how to successfully pitch investors.
For the Love of Marketing: Making the Most of Valentine’s Day
A look at how companies are avoiding the kitsch and getting right to the heart of things with Valentine’s Day marketing this year.
Are Tech Companies’ “Hallowemails” an Effective Marketing Strategy?
Are those cute holiday emails really an effective marketing lever?
What Facebook Rooms Means for Your Business
Rooms is what would happen if Aol Messenger and Secret had a baby. Here’s how can you leverage this new tool for your business.
App Store Optimization: 5 Tips To Ensure Your App Gets Discovered
App store optimization (ASO) is a crucial element to ensure your mobile app ranks highly in the app store’s search results. Here are 5 tips to get found.
Promoting your app in a hyper-crowded marketplace
The mobile app market is exploding — and that’s putting it mildly. Gartner says less than 0.01 percent of consumer mobile apps will be considered a financial success by their…
Utilizing APIs as a Marketing Vehicle for Your App
App publishers/developers face an uphill battle of promoting their apps in an increasingly saturated app marketplace. This point is echoed by Distimo’s 2013 report that only 2% of the top 250 publishers…
How to Market Your App For Free
If you don’t have the budget for widespread ads (or any ads, as the case may be) you need to figure out how to market your app for free. You’ll…
5 Ways to Increase Users for Your Android App
Every app entrepreneur faces the challenge of how to gain users once their app is built. Lucky for you we have some little known secrets that can help you increase…