Influencer Marketing: How to Use This Strategy Successfully
New to influencer marketing? Here’s a step-by-step guide to implementing this strategy, including how to identify the right influencers for your product or brand.
Articles by Aja Frost
Top App Awards: How to Win for Your Mobile or Tablet App
What startup founders and product managers need to know about the top app awards, including the Webbys, Tabbys, Crunchies, Best Mobile App Awards, and Apple Design Awards
Mobile App Notifications: What Founders and Product Managers Need to Know
How do mobile app notifications function now and how will they change in the future? Here’s what startup founders and product managers need to know.
Quick Wins: A User Onboarding Tactic to Increase Engagement
Quick wins are an onboarding technique that can help improve user engagement of your web or mobile app.
Exit Survey: How to Implement This User Research Tool Effectively
An exit survey can help you discover why users are leaving your app or service. Here’s our top advice for crafting and implementing successful exit surveys.
Product Hunt: The Comprehensive Guide to Getting Featured
Product Hunt has become one of the best ways for startups and other companies to launch new products. Here’s a comprehensive guide to harnessing its power.
Creating Customer Evangelists: Our Top 4 Strategies
Once you launch your product, it’s time to focus on user acquisition. Here are our top four strategies for achieving growth by creating customer evangelists.