Importance of Mobile and Web Analytics

Without including analytics in your mobile or web app, you are running blind. You can only guess, but not find issues with user experience or fix them.

All too often we forget that our apps are used by human beings and need to be intuitive for them. Have you ever felt frustrated or lost trying to navigate an app? Here’s a funny spoof showing just how that experience would be in everyday life.

The importance of real user testing before launch cannot be over-emphasized. You’ll be surprised how much you can learn if you just hand your app to a stranger and observe her for 10 minutes. For example, if you are building a shopping app, how far are you from a smooth one-button checkout? Here’s a real world analog for the experience on many shopping apps out there today.

Here are three things you can do to improve your user experience:

  • Design with human-centric approach and perform usability testing.
  • Include Analytics in your mobile or web app, so that you can learn from the experience of your users
  • Provision A/B testing in your app to search for alternatives (for design or features) that work well

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