Jennifer Aldoretta

Jennifer Aldoretta

Jennifer Aldoretta is the “Co-Groover” and CEO of Groove, a startup that helps women learn about and manage reproductive health and fertility. She is passionate about the intersection of technology and women’s health and is obsessed with great design, growth hacking, and empowering women through education. You can learn more via her website.

Articles by Jennifer Aldoretta

7 Tips for Designing Apps for Women

Jennifer Aldoretta, who is the female CEO of Groove, a women’s health startup, shares advice on the right way to design mobile apps for women. (Hint: If you’re incorporating flowers, hearts, or dolls, you might want to re-think your design.)

Jennifer Aldoretta,